Super Bowl commercials have become as iconic as the game itself, captivating millions with humor, heart, and sometimes controversy. From unforgettable catchphrases to groundbreaking creative concepts, these ads have made an indelible mark on pop culture.
Test your memory and ad savvy by recalling the brands, the stars, and the stories that made these commercials legendary. Are you ready to relive some of the most memorable moments in Super Bowl advertising history?
Let’s find out how many you remember and be sure to keep score to let us know how you did at the end!
Guess The Super Bowl Commercial #1
Which groundbreaking 1984 Super Bowl commercial, directed by Ridley Scott, depicted a dystopian future inspired by George Orwell’s novel “1984,” and introduced a revolutionary personal computer?
Apple – 1984 (1984)
Directed by Ridley Scott, this commercial aired during the 1984 Super Bowl and dramatically introduced a new personal computer to the market. Set in a dystopian future, it features a lone heroine running through a dark, oppressive setting to destroy a screen broadcasting a Big Brother-like figure’s speech, symbolizing the end of conformity and the beginning of a new era in personal computing. The ad is celebrated for its innovative approach and is considered a milestone in advertising.
Guess The Super Bowl Commercial #2
In a memorable 2010 Super Bowl commercial, which beloved television actress and comedian appeared as a mud-covered football player, humorously portraying the idea that you’re not yourself when you’re hungry?
Snickers – Betty White (2010)
This humorous Super Bowl commercial from 2010 features Betty White playing football, getting tackled into the mud. She portrays a player who’s not performing well because they’re hungry, embodying the campaign’s tagline, “You’re not you when you’re hungry.” After eating a Snickers bar, White transforms back into the young, energetic male football player she’s standing in for, illustrating the product’s ability to rejuvenate and energize.
Guess The Super Bowl Commercial #3
In this 2018 Super Bowl commercial, a popular virtual assistant “loses her voice,” leading to which company scrambling to find celebrity replacements, including Gordon Ramsay, Cardi B, Rebel Wilson, and Sir Anthony Hopkins, to fill in?
Amazon – Alexa Loses Her Voice (2018)
The 2018 Super Bowl ad presents a humorous scenario where Amazon Alexa, the virtual assistant, loses her voice, causing panic. The company behind Alexa enlists a group of celebrities to substitute, each answering users’ queries in their iconic styles. The commercial features a mix of humorous and absurd exchanges, showcasing the celebrities’ attempts to mimic Alexa’s functionality, leading to a series of comedic situations that highlight the irreplaceable nature of the original virtual assistant.
Guess The Super Bowl Commercial #4
In the 2015 Super Bowl commercial that aimed to challenge and change the negative connotations associated with doing something “like a girl,” which brand launched a powerful social campaign to redefine the phrase and promote female empowerment and confidence?
Always – #LikeaGirl (2015)
This impactful Super Bowl commercial from 2015 features people of various ages being asked to demonstrate running, throwing, or fighting “like a girl.” Initially, older participants mockingly perform these actions in a stereotypically feeble and silly manner. However, young girls perform them earnestly and with confidence, highlighting the inherent strength and determination in their actions.
The ad, part of a larger campaign by a feminine hygiene brand, seeks to change the perception of the phrase “like a girl” into a positive affirmation, challenging stereotypes and encouraging a reevaluation of societal attitudes towards gender and ability.
Guess The Super Bowl Commercial #5
In a memorable 1984 Super Bowl commercial, which fast-food chain sparked a nationwide catchphrase with an ad featuring three elderly ladies examining an oversized hamburger bun and one famously asking a very memorable question?
Wendy’s – Where’s The Beef (1984)
This iconic Super Bowl commercial from 1984 features three elderly women inspecting a very large hamburger bun with a tiny patty in the center. One of the women, Clara Peller, emphatically utters the line, “Where’s the beef?” expressing disappointment at the burger’s lack of meat.
The ad quickly became a cultural phenomenon, with the phrase entering the American lexicon as a way to question the substance of an idea, event, or product. It was used to highlight the fast-food chain’s commitment to offering more meat in their burgers compared to competitors, cleverly positioning them in the market.
Guess The Super Bowl Commercial #6
In this iconic 1992 Super Bowl commercial, which soda brand featured supermodel Cindy Crawford pulling up to a vending machine in a red sports car, turning heads as she purchases a can of soda, ultimately refreshing not just herself but also the brand’s image?
Pepsi – Cindy Crawford (1992)
This classic Super Bowl commercial showcases supermodel Cindy Crawford stopping at a dusty, rural gas station in a bright red sports car. She steps out in a stunning white tank top and denim shorts, drawing the attention of two awe-struck young boys as she purchases a can of soda from the vending machine.
The ad is celebrated for its combination of glamour and simplicity, focusing on the beauty of the model and the soda can design, which was being introduced. It effectively rejuvenated the brand’s image, marrying sophistication with everyday appeal, and remains one of the most memorable ads for its straightforward yet powerful portrayal of brand appeal.
Guess The Super Bowl Commercial #7
In this heartwarming 1980 Super Bowl commercial, which beverage company featured a famous football player giving his jersey to a young fan after the kid offers him a bottle of their soda, creating one of the most iconic and enduring images of generosity and sportsmanship in advertising history?
Coca-Cola – Hey Kid, Catch (1980)
The ad opens with a limping, tired football player, played by “Mean” Joe Greene, walking through the tunnel after a game. A young fan calls out to him, offering a bottle of soda to cheer him up. After initially refusing, Greene accepts, and in a moment of gratitude, he throws his jersey to the boy as a thank you, delivering the memorable line, “Hey kid, catch!”
This commercial not only promoted the soda brand but also became a symbol of kindness and the impact of small gestures, leaving a lasting impression on viewers and becoming a cherished piece of advertising lore.
Guess The Super Bowl Commercial #8
In the 2018 Super Bowl, which laundry detergent brand cleverly hijacked the advertising playbook by creating a series of commercials that initially mimicked various ad genres, leading audiences to question which ads were not theirs with a recurring punchline?
Tide – It’s A Tide Ad (2018)
This innovative Super Bowl commercial series begins with scenes that could belong to ads for cars, beers, or even perfumes, but twists expectations by revealing that every scenario is actually promoting a laundry detergent, thanks to the conspicuously clean clothes. The recurring joke, “It’s a Tide ad,” delivered by actor David Harbour, plays on the ad’s clean and crisp visuals, which are hallmarks of the brand’s product efficacy.
This campaign stood out for its meta-humor and clever use of ad tropes, effectively capturing the audience’s attention by turning almost any Super Bowl commercial break moment into a potential ad for the brand, showcasing their promise of stain-free clothing in a fun and memorable way.
Guess The Super Bowl Commercial #9
In this groundbreaking 1993 Super Bowl commercial, which sportswear brand teamed up with a beloved animated rabbit to help a basketball legend promote a new line of sneakers, blending animation with reality in a way that captivated audiences and set a precedent for future advertising?
Nike – Hare Jordan (1993)
This memorable Super Bowl ad features basketball icon Michael Jordan alongside the animated character Bugs Bunny in a playful and competitive basketball game against a group of bullies. The commercial, promoting the “Hare Jordan” sneaker line, showcases the duo’s impressive skills on the court, blending live-action with animation in a seamless and entertaining way.
The ad was a hit, leveraging the popularity of both Jordan and Bugs Bunny to create a culturally iconic piece of marketing that highlighted the brand’s innovative approach to advertising and its ability to engage audiences across different mediums.
Guess The Super Bowl Commercial #10
Which beer brand melted hearts in the 2014 Super Bowl with an adorable commercial featuring an unlikely friendship between a puppy and a Clydesdale horse, symbolizing the power of friendship and connection?
Budweiser – Puppy Love (2014)
This touching Super Bowl commercial tells the heartwarming story of a golden retriever puppy who forms an unlikely bond with a Clydesdale horse. Despite being separated, the puppy continuously escapes to reunite with the horse, showcasing their unbreakable bond.
The ad, set to the emotive tune of “Let Her Go” by Passenger, beautifully captures the essence of friendship and loyalty, leaving a lasting impression on viewers. The commercial was praised for its emotional depth, highlighting the brand’s ability to connect with audiences on a personal level beyond its product, and became an instant classic among Super Bowl ads.
Guess The Super Bowl Commercial #11
In this 2009 Super Bowl commercial, which technology company depicted a love story unfolding through a series of search queries, showcasing the journey from studying abroad in Paris to asking for advice on how to raise a child, effectively humanizing its search engine service?
Google – Parisian Love (2009)
This innovative ad by a leading technology company captures a poignant love story told entirely through its search engine queries. It starts with a student looking up information about studying in Paris and progresses through key moments of a budding romance—from finding love, to navigating the challenges of a long-distance relationship, to getting married and starting a family.
The simplicity of the narrative, combined with the relatability of using search queries to navigate life’s milestones, resonated deeply with viewers. This commercial stands out for its creative use of the search engine interface to tell a human story, illustrating the personal and universal experiences that technology can facilitate.
Guess The Super Bowl Commercial #12
Which automotive brand captured the imagination of viewers in the 2011 Super Bowl with a commercial that featured a young child dressed as Darth Vader attempting to use “The Force” on various household items, only to be surprised by the power he seemingly wields over a family car?
Volkswagen – The Force (2011)
This charming commercial showcases a young child, clad in a Darth Vader costume, trying unsuccessfully to use “The Force” on objects around the house, from a doll to the family dog. The climax occurs when the child attempts to use “The Force” on the family’s new car in the driveway, and it suddenly starts—thanks to the remote start feature activated by the child’s father from inside the house. The child’s astonishment and the parents’ amused observation create a heartwarming moment.
This ad not only highlighted the car’s features in a clever way but also tapped into the universal appeal of the “Star Wars” franchise, making it a memorable and beloved Super Bowl commercial.
Guess The Super Bowl Commercial #13
In a unique twist during the 2022 Super Bowl, which cryptocurrency exchange grabbed viewers’ attention with a simple yet captivating commercial that featured a bouncing QR code against a plain background, leading curious audiences to scan it for more information and offers?
Coinbase – QR Code (2022)
This minimalist Super Bowl commercial breaks away from traditional advertising by featuring nothing more than a colorful QR code bouncing around the screen, reminiscent of a classic DVD logo screensaver. The lack of complex visuals or narratives invited curiosity and engagement, as viewers were prompted to use their smartphones to scan the QR code. Upon scanning, they were directed to a promotional page offering free Bitcoin or information about the cryptocurrency exchange.
The ad was a bold experiment in simplicity and interactivity, leveraging the power of curiosity and the widespread use of smartphones to engage a massive audience, making it one of the most talked-about commercials of the year.
Guess The Super Bowl Commercial #14
In the 2000 Super Bowl, which global courier delivery services company aired a commercial that humorously reimagined the “Wizard of Oz” Lollipop Guild scene, with the twist being their frustration over a package not delivered on time due to not using the advertiser’s services?
FedEx – The Lollipop Guild (2000)
This clever commercial takes a humorous spin on the classic “Wizard of Oz” by featuring the Lollipop Guild. The characters are eagerly awaiting the arrival of a critical package needed for their performance, only to discover it has been delayed because it wasn’t sent through the featured courier service.
The ad uses the disappointment and subsequent frustration of the Guild members to highlight the reliability and speed of the company’s delivery services, contrasting the fairy-tale world of Oz with the real-world consequences of not choosing the right shipping partner. This creative juxtaposition made for a memorable and entertaining advertisement, effectively communicating the brand’s message of dependable and timely delivery.
Guess The Super Bowl Commercial #15
In the 2022 Super Bowl, which mobile network operator featured a reunion of two beloved characters from the TV show “Scrubs,” engaging in a humorous musical duet about the benefits of switching to their service?
T-Mobile – Scrubs Duet (2022)
This entertaining commercial brought together actors Zach Braff and Donald Faison, beloved for their roles as J.D. and Turk in the medical comedy series “Scrubs,” for a nostalgic and humorous musical performance. Singing a catchy duet, they tout the advantages of switching to the advertiser’s mobile service, highlighting features like better coverage and savings.
The ad cleverly integrates the comedic chemistry and musical talents of the duo, reminiscent of their performances on the show, making it a hit with fans and viewers. The commercial not only promotes the mobile network’s offerings but also capitalizes on the actors’ enduring popularity and the affectionate dynamic between their characters, engaging audiences with humor and nostalgia.
Guess The Super Bowl Commercial #16
Which fast-food chain’s 1993 Super Bowl commercial featured basketball legends Michael Jordan and Larry Bird in an epic showdown, competing in a fantastical game of “HORSE” for a bag of the brand’s famous burgers?
McDonald’s – The Showdown (1993)
This iconic commercial captures a playful and highly competitive game of “HORSE” between Michael Jordan and Larry Bird, two of basketball’s greatest icons. The stakes? A bag of the fast-food chain’s burgers. The game escalates with each shot, moving from the court to increasingly improbable locations and trick shots, all executed with a mix of humor and athletic prowess.
The ad cleverly showcases the competitive spirit and skill of the athletes while humorously highlighting the allure of its product. It remains one of the most memorable ads for its clever concept, the star power of its athletes, and its playful take on competition and reward.
Guess The Super Bowl Commercial #17
In the inaugural 1989 Super Bowl commercial series known as the “*** Bowl,” which beer brand pitted two teams of bottles against each other in a parody of a football game, complete with play-by-play commentary and halftime updates?
Budweiser – Bud Bowl (1989)
This innovative commercial series featured animated Budweiser beer bottles playing against Bud Light bottles in a mock football game, dubbed the “Bud Bowl.” The ads ran throughout the Super Bowl broadcast, providing viewers with updates, scores, and play-by-play action, mimicking the real Super Bowl’s intensity and excitement.
This creative approach to advertising not only showcased the brand’s products in a fun, engaging way but also capitalized on the Super Bowl’s football fever by creating a parallel game that viewers could follow along with. The “Bud Bowl” became a recurring campaign in subsequent years, remembered for its originality and entertaining take on sports marketing.
Guess The Super Bowl Commercial #18
In the memorable 1996 Super Bowl commercial for a popular candy bar, which retired NFL coach delivered the famous line, “You’re not you when you’re hungry,” after mistakenly believing he was in the midst of a real game, only to be offered the product to bring him back to reality?
Snickers – Marv Levy (1996)
This humorous commercial features Marv Levy, the then-recently retired coach of the Buffalo Bills, who finds himself in a state of confusion and frustration on what appears to be the sidelines of a football game. In his disoriented state, he’s handed a Snickers bar, with the implication that his hunger is clouding his judgment. After eating the candy bar, the situation clarifies, humorously playing on the idea that hunger can make you lose sight of reality.
The ad cleverly uses Levy’s real-life coaching intensity and the well-known tagline to deliver a laugh while promoting the candy bar’s ability to satisfy hunger and restore one’s sense of self.
Guess The Super Bowl Commercial #19
In the 2003 Super Bowl commercial that combined humor with office dynamics, which athletic footwear and apparel company introduced viewers to Terry Tate, an “Office Linebacker,” who tackled employees not adhering to office policies, promoting productivity in a uniquely aggressive manner?
Reebok – Terry Tate (2003)
This memorable commercial introduces Terry Tate, a fictional office linebacker whose job is to enforce office rules in the most direct way possible: by tackling any employee breaking them. Whether it’s making long personal phone calls, failing to refill the coffee pot, or not recycling, Tate deals with these infractions by charging through the office and physically taking down the offenders.
The ad humorously blends the worlds of sports and office culture, using over-the-top tackles to stress the importance of office etiquette and productivity. It was a hit for its unexpected approach to promoting the brand, showcasing how athletic discipline and enthusiasm can be humorously applied to improve workplace efficiency.
Guess The Super Bowl Commercial #20
In this 2023 Super Bowl commercial, which activewear brand showcased its versatility by featuring a man going through various daily activities, from working out to lounging to going out, all while wearing the brand’s comfortable and stylish outfits, emphasizing that their clothing is suitable for “every occasion”?
Fabletics Men — Outfits For Every Occasion (2023)
This engaging commercial highlights the activewear brand’s range of men’s clothing, designed to meet the needs of every part of a man’s day. The ad follows Kevin Hart as he transitions smoothly between activities such as exercising, working from home, running errands, and socializing in the evening, all while outfitted in the brand’s apparel. Each scene showcases the functionality, style, and comfort of the clothing, demonstrating its adaptability to different settings and activities.
The message is clear: this brand supports a dynamic lifestyle with apparel that’s as versatile as the men who wear it, making it a go-to choice for those seeking both performance and style in their daily wardrobe.
Guess The Super Bowl Commercial #21
In a popular 2010 Super Bowl commercial, which online brokerage platform featured a talking baby who humorously explained the simplicity of using their service for stock trading, making financial investment seem easy and accessible to everyone?
E Trade – Baby (2010)
This clever commercial features the now-iconic E*TRADE Baby, a witty and surprisingly savvy talking infant, seated in front of a computer. With the ease of a seasoned trader, the baby discusses how simple it is to use the online brokerage’s platform to trade stocks, even demonstrating a trade.
The humor of the ad comes from the juxtaposition of the baby’s childlike innocence with his financial acumen and the use of adult financial lingo. This commercial was part of a successful series that helped demystify the stock market for the average person, promoting the idea that if a baby can do it, so can you.
Guess The Super Bowl Commercial #22
In this viral 2010 Super Bowl commercial, which men’s grooming brand’s spokesperson, famously standing in a towel, transitions through various fantastical scenes while confidently addressing the viewers about the transformative power of using their product?
Old Spice – The Man Your Man Could Smell Like (2010)
This innovative and highly memorable commercial stars the charismatic Isaiah Mustafa as “The Man Your Man Could Smell Like.” Starting in a shower set, he directly addresses the female audience, promising that their man could smell as manly as him if he used the brand’s body wash.
The ad is known for its seamless, single-shot transition through various surreal and exotic locations, including a boat and a horseback scene, all while Mustafa never breaks eye contact with the camera. The commercial’s clever script, rapid scene changes, and Mustafa’s delivery helped redefine the brand’s image, making it appealing to a wider audience and setting a new standard for humor and creativity in advertising.
Guess The Super Bowl Commercial #23
In the 2015 Super Bowl commercial for this insurance company, which actor known for his role in “Breaking Bad” donned a pharmacist’s coat, humorously portraying a “sorta” pharmacist who reassures a customer that he’s “sorta like a pharmacist,” highlighting the risks of settling for “sorta” when it comes to insurance?
Sorta Pharmacy – Esurance (2015)
This memorable commercial features Bryan Cranston, famously known for his role as Walter White in “Breaking Bad,” as a “sorta” pharmacist in a playfully ominous nod to his TV character. The ad cleverly uses Cranston’s intimidating presence to underscore a humorous yet pointed message about the importance of not settling for “sorta” right when choosing an insurance provider.
As the customer expresses doubt about receiving medication from someone who is only “sorta” a pharmacist, Cranston reassures her in his characteristic, deadpan manner, drawing a parallel to the serious consequences of having insurance that’s only “sorta” right for your needs.
The commercial effectively communicates its message with a mix of humor and celebrity cameo, making a strong case for choosing the right insurance coverage.
Guess The Super Bowl Commercial #24
Which toilet paper brand’s 2004 Super Bowl commercial featured animated bears discovering the joy and convenience of using their product, emphasizing its softness and strength through a catchy jingle that ends with a satisfying “snap”?
Charmin – Snap (2004)
This animated commercial introduces viewers to a family of bears in a lighthearted and endearing scenario where they experience the superior quality of the toilet paper brand’s product.
The ad cleverly uses humor and the bears’ relatable expressions of comfort and satisfaction to highlight the product’s softness and strength. The catchy jingle, culminating in a “snap” that signifies the clean tear of the paper, reinforces the brand’s message about the ease and effectiveness of their product. By personifying the bears, the commercial appeals to families and individuals alike, making a memorable impression about the everyday essential’s quality and reliability.
Guess The Super Bowl Commercial #25
Which snack brand revolutionized Super Bowl advertising by inviting consumers to create their own commercials, offering the chance for their work to be broadcast during the game and compete for top honors based on viewer votes?
Doritos – “Crash the Super Bowl” Contests (Various Years)
The “Crash the Super Bowl” contest by this snack brand was an innovative marketing campaign that encouraged fans and amateur filmmakers to submit their own Doritos ads. The contest not only engaged consumers in an unprecedented way but also democratized advertising by giving creative control to the public. Winning ads, selected through public voting, were known for their humor, creativity, and often quirky takes on the product’s appeal.
This approach generated massive buzz, both for the brand and the creators, and produced some of the most memorable and entertaining commercials in Super Bowl history, showcasing the power of user-generated content in brand marketing.
Guess The Super Bowl Commercial #26
In this series of commercials that became a cultural touchstone in the early 2000s, which beer brand saluted obscure American heroes with tongue-in-cheek tributes, featuring a narrator’s solemn praise overlaid with a rock ballad singer’s humorous interjections?
Bud Light – “Real Men of Genius” (Early 2000s)
The “Real Men of Genius” campaign is a series of radio and television ads that humorously pay homage to individuals in overlooked professions or with peculiar habits, celebrating them as unsung heroes of everyday life. Each ad features a narrator delivering over-the-top, earnest accolades, while a rock ballad singer echoes with equally over-the-top and often ridiculous lyrical interjections, all in tribute to the chosen “genius.”
From the “Mr. Giant Taco Salad Inventor” to the “Mr. Silent Killer Gas Passer,” the ads combine absurdity with genuine musical talent to create memorable and amusing tributes. This campaign stood out for its unique format, memorable catchphrases, and the way it cleverly used humor to create a lasting connection with the audience, becoming one of the most beloved advertising series for the brand.
Guess The Super Bowl Commercial #27
Which automotive brand made a bold statement about American resilience and craftsmanship in its 2011 Super Bowl ad, featuring a famous rapper driving through the streets of Detroit, culminating in the powerful tagline, “Imported from Detroit”?
Chrysler – “Imported from Detroit” (2011)
This impactful commercial begins with gritty, cinematic shots of Detroit, showcasing both the city’s iconic landmarks and its challenging conditions, set to the powerful beat of “Lose Yourself” by Eminem.
The ad narrates a story of hard work, determination, and rebirth, not just of a city, but of an industry looking to reclaim its glory. Eminem, driving a sleek sedan, arrives at Detroit’s Fox Theatre, where he joins a gospel choir on stage, emphasizing the message of hope and revival. The “Imported from Detroit” tagline serves as a proud declaration of the brand’s commitment to quality, strength, and the spirit of resurgence, positioning the car not just as a product, but as a symbol of the city’s and the nation’s potential for comeback.
Guess The Super Bowl Commercial #28
In this thought-provoking 1999 Super Bowl commercial, which job search website depicted children speaking candidly about aspiring to mediocrity in their future careers, humorously highlighting the importance of finding fulfilling work?
Monster.com – “When I Grow Up” (1999)
This memorable commercial features a series of children standing in stark, simple settings, earnestly stating bleak and uninspired aspirations for their future careers, such as wanting to “file all day” or “be a yes man.” The stark contrast between the children’s innocence and the dreariness of their professional ambitions serves as a powerful commentary on the job market and the importance of pursuing meaningful and satisfying work.
The ad cleverly uses humor and satire to underscore the mission of the job search website: to help individuals avoid the trap of unfulfilling jobs by offering a platform where they can search for careers that match their skills, passions, and aspirations. The commercial struck a chord with viewers, making it one of the most talked-about ads of the Super Bowl and significantly raising the profile of the website.
Guess The Super Bowl Commercial #29
In a clever 1996 Super Bowl commercial, which soft drink company humorously depicted a rival brand’s delivery man secretly purchasing their soda at a supermarket, set to the tune of a classic country song about betrayal?
Pepsi – “Your Cheatin’ Heart” (1996)
This iconic commercial captures a moment of lighthearted betrayal when a delivery man from a competing soft drink company is caught on security cameras buying a Pepsi. The scene is humorously underscored by Hank Williams’ classic song “Your Cheatin’ Heart,” playing as the delivery man looks around furtively before making his clandestine purchase.
The ad cleverly plays on the intense rivalry between Pepsi and its main competitor, using the theme of infidelity to highlight consumer preference and loyalty in a humorous way. The commercial was well-received for its wit and the playful jab at brand competition, becoming one of the most memorable ads from that year’s Super Bowl broadcast.
Guess The Super Bowl Commercial #30
In the controversial 2005 Super Bowl commercial that catapulted an internet domain registrar into the national spotlight, which company parodied a well-known wardrobe malfunction incident from a previous Super Bowl halftime show, sparking debate and drawing attention with its bold marketing approach?
GoDaddy – “Broadcast Hearing” (2005)
This provocative commercial featured a woman testifying before a censorship committee, parodying the infamous “wardrobe malfunction” from the 2004 Super Bowl halftime show. As she speaks, her strap breaks, nearly causing a similar incident, which is played for laughs and shock value.
The ad cleverly used humor and controversy to highlight issues of censorship and freedom of expression, while also drawing attention to the brand’s edgy and bold approach to marketing. Despite, or perhaps because of, the controversy it generated, including being pulled from airing again, the commercial succeeded in massively boosting the company’s brand recognition, making it one of the most talked-about ads of the year.
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